Logline: A woman with borderline personality disorder wins the lottery and decides to spend the cash on her own cable access talk show, where her larger-than-life personality and obsession with being famous begins to alienate her friends and family. Gilbert, Marina Grasic, Adam McKay, Burton Ritchie (Executive Producer)Ĭast: Kristen Wiig (Bridesmaids, Saturday Night Live), James Marsden (X-Men: The Last Stand, X2, Enchanted) Producers: Will Ferrell, Jessica Elbaum, Aaron L. Status: Premiered at SXSW 2014, Winner Best Poster Design. Logline: With growing concerns about his dependency on his long-term girlfriend, Craig Harrison creates a lie in order to embark on an unaccompanied road trip in search of adventures of his own. ![]() Corkin (Martha Marcy May Marlene), Alejandro De Leon (Electrick Children), Burton Ritchie (Executive Producer)Īttached Cast: Harry Lloyd, Krista Kosonen Writer/Director: Bryan Reisberg (The Walker with Carey Mulligan) Status: Distribution through Universal Pictures (worldwide) and Oscilloscope (domestic). Logline: A look at the life of pianist Joe Albany from the perspective of his young daughter, as she watches him contend with his drug addiction during the 1960s and ’70s jazz scene.Īwards: Sundance Competition 2014, Winner Best Cinematography. The film has since received criticism for these choices, many fans of the novel (and fans of not-cheesy endings) openly prefer the original ending that can be viewed as a DVD feature.Producers: Albert Berger & Ron Yerxa (Little Miss Sunshine, Cold Mountain), Mindy Goldberg (Junebug), Burton Ritchie (Executive Producer)Ĭast: John Hawkes, Elle Fanning, Glenn Close, Peter Dinklage, Flea, Caleb Landry Jones, Taryn Manning So, upon its release, I Am Legend ended with Neville having a quick chat with Jesus and volunteering his own life in order to save the planet (minor changes). Test audiences reacted badly to this ending and consequently, the film was changed. The zombies are humanized and Neville, and in turn humanity, is painted in a negative light. ![]() One of these test subjects turns out to be the significant other of said zombie antagonist, hence his attempts to reach her. Smith, who has been killing zombies throughout the narrative, also keeps some zombies as test subject to aid his search for a cure. The original ending of the film reveals that the zombie antagonist is not so evil after all. I Am Legend follows scientist Robert Neville (Smith) as he searches for a cure to a virally transmitted zombie apocalypse. The film, which is based on a novel by Richard Matheson, originally featured a rather dark ending that followed the book closely. This is done not only to gauge reactions, but also to isolate which demographic groups are supporting the film.įrancis Lawrence’s I Am Legend (2007) starring Will Smith also underwent reconstruction based on the results of its preview screenings. This is done in attempt to forecast box office sales during the opening week and beyond.Įxit surveys: Once a film is released, its marketing team often seeks immediate feedback from audience members. Tracking survey: A test devised to identify audience awareness of a selection of films set for theatrical release. The selection of sample audience is an important process that must be conducted in respect to the target demographic.Īdvertising testing: Before the campaign officially begins and sometimes during, marketing materials are evaluated to determine which are the most and least effective with various demographic target groups. Test/ preview screenings: a mid- and post-production evaluation of either the finished or partially finished film by a select sample audience. ![]() ![]() Positioning study: a pre-production evaluation of the final version of the script conducted with the intent to identify what aspects should be emphasized in the marketing process. Title options are assessed by a sample audience with the aim to choose a name before the production process is over. Title testing: like concept testing, this takes place at an early stage in the production process. Script assessment: a pre-production evaluation of the script for playability and marketabilityĬoncept testing: a pre-production assessment of audience reactions to early ideas for a proposed film (still in development). Marich lists eight classes of research that are regularly employed within the film industry: It requires a skill in assembling a small sample audience that is representative of the larger target population. The research conducted tends to rely on test audiences in order to ascertain as much market information as possible as an effort to minimize risk. The research conducted by film companies is largely secretive and consequently is an unfamiliar aspect to most moviegoers. In Marketing to Moviegoers, Robert Marich, delineates the structure of research departments within the film industry.
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